Hi, I'm Casey.

I’m a brand copywriter and conceptual storyteller who transforms ideas into compelling narratives.

This is my portfolio.

Product Copywriting

A picture tells a story, but great copy makes the sale. I craft product copy that’s equal parts informative and enticing — highlighting design details, technical specs, and the unique story behind each item. I translate boring features into consumer-friendly content that converts.

Television

If you've ever watched a talk show host effortlessly sell the perfect holiday gift or must-have seasonal trend, chances are I wrote their copy. I write catchy talking points for leading television personalities, creating sales segments that convert viewers into buyers. These segments spotlight a variety of categories—fashion, home goods, beauty, accessories—bringing must-have finds straight to viewers.

My words have found their way onto:

✅ E!
✅ The Drew Barrymore Show
✅ The Rachael Ray Show
✅ The Kelly Clarkson Show
✅ ACCESS Hollywood
✅ The Wendy Williams Show
✅ The Nick Cannon Show
✅ Sherri Shepherd
✅ The Real

Captions, content, and landing pages, oh my! In the attention economy, every word counts. Make sure your brand message is heard. Whether you need a quick, clever hook or an in-depth brand narrative, I specialize in writing copy that feels like you.

Social & Web

Select Projects

I’ve had the privilege of collaborating with a variety of companies, clients, and creative agencies on exciting one-off projects. Here are a few highlights:

📖 Copyediting for Sonoma-Cutrer,
in partnership with Hawthorn Innovations

📚 Copyediting for author Nick Desjardins’
debut novel In-Between Days

📑 Strategic proposal development
 for Schneider Electric

Sonoma-Cutrer

In-Between Days

I had the opportunity to copyedit Kentucky author Nick Desjardins’ debut novel In-Between Days:

Purgatory wasn't exactly where Owen thought he'd end up, but sometimes you don't quite get it right on the first go-round. Owen has spent the last twelve years somewhere between Heaven and Hell learning that lesson the hard way. But now Owen's sentence is complete, his penance done, and he's ready to meet with his caseworker, the Archangel Michael, to finally take that long-awaited trip to Paradise. But then she walks in to his life and everything changes. Mia, a burst of color cutting through the drab grey of the In-Between. She is excitement enough for Owen to delay salvation for two more weeks, and in that time, learn that he still has a long way to go before moving on.

Schneider Electric

Your brand has something to say.

I'll help you say it better.

Ready to explore how we can make your brand's message impossible to ignore?

Let’s Connect!